Build with AI.
Think like an operator.
Two-time-exited operator: Yashi → Nexstar, First Tube → Horizon. I help early-stage media, data, and AI companies build revenue engines — and I build practical AI tools for operators who need to move faster.
Tools
AI tools built for operators
Practical tools designed to help you diagnose, position, and grow — without the consulting fees.
Revenue Diagnostics
Identify revenue leaks and prioritize growth opportunities across your SaaS funnel with a structured AI-driven diagnostic framework.
Try it →Website Teardown
Get a sharp, operator-level critique of your website's positioning, messaging, and conversion flow — with specific, actionable recommendations.
In developmentResume Optimizer
Transform your resume from a job history into a performance document precisely aligned to the roles you actually want to land.
In developmentStartup Explainer
Translate your startup's vision into crisp, compelling language that resonates with investors, customers, and the press.
In developmentExperiments
Thinking in public
Essays, frameworks, and build logs from the intersection of AI, strategy, and operator experience.
The AI Operator Playbook
A living document of hard-won lessons from building and deploying AI tools in real business contexts. No hype — just patterns that work.
The Positioning Problem
Most SaaS companies can't clearly describe what they do or who it's for. Here's a diagnostic framework for fixing it before it costs you pipeline.
Zero to Prompt
Notes from my first 90 days building with AI — what worked, what didn't, and what I'd do differently if I started over today.
About
25 years of commercial operating,
applied to the AI era
I'm Scott Hoffman — a two-time-exited operator and commercial builder. I helped scale Yashi through its acquisition by Nexstar and First Tube through its acquisition by Horizon. Today, I build commercial engines for early-stage media, data, and AI companies — and I build practical AI tools for operators.
After 25 years building and scaling commercial teams, I'm now applying that operator experience to practical AI systems, tools, and workflows. Cliqology is where I ship, share, and connect.
Read the full story →Let's Connect
Ready to build something together?
Whether you're looking for a strategic thought partner, need help with AI implementation, or just want to talk shop — I'm open to the conversation.