Five predictive imperatives for maximizing customer value – for the Digital CMO

May 5, 2011
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Five predictive imperatives for maximizing customer value – what every Digital CMO and Marketer should aspire to apply predictive analytics to enhance customer relationship management (CRM). This is a long read, but very important – especially for the digital CMO. (Full Report from IBM pdf format) The five predictive imperatives Based on extensive experience with [...]

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Are the Digital CMOs taking advantage of the Internet? This group of executives are.

May 4, 2011
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Bringing the Science of Technology to the Art of Marketing. This video from the Argyle Executive Forum has many first-hand accounts from top marketing executives, like Thomas F O’Toole – SVP Miles+ Holdings – United Airlines, Megan Goett, VP Internet Mobile – Citi, and Bob Scaglione, CMO – Sharp Electronics about how their target clients [...]

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Optimizing the consumer experience isn’t one thing; it’s the only thing

May 3, 2011
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Optimizing the consumer experience isn’t one thing; it’s the only thing. Using big data is the path toward optimizing the consumer experience. I can envision a day when every digital CMO, has a unified data centric view of every consumer interaction across all internet touch points. The digital CMO will use this unified view of [...]

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The IAB releases it’s annual Internet Advertising Revenue Report for the full year 2010

April 28, 2011
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Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record. Released by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up [...]

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Online Advertising is Bigger than Newspaper Ad Spending

April 27, 2011
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It’s Official; Online Advertising is Bigger than Newspaper Ad Spending. In 2010, $26.4 billion was spent on Internet media, $22.8 billion in newspapers. This “tipping point” was forecast by eMarketer back in December and confirmed by The 2010 IAB Internet Advertising Revenue Report (created in conjunction with PwC) released last week. Last night I was [...]

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If you like Blue Grass and the Black Eyed Peas your Weird, But not Alone

April 17, 2011

Enjoy this little ditty by the group the Cleverly’s who cover the Black Eyed Peas, and perform “I Gotta Feeling” at the International Bluegrass Music Association (IBMAs) in Nashville, TN…below that video the Cleverly’s show of their geekdom by play the theme song to Super Mario Brothers for Maxim Magazine in the UK (didn’t they [...]

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Interested in Natural Language Processing (NLP) watch this Amazing TED Talk from Deb Roy

April 16, 2011

MIT researcher Deb Roy wanted to understand how his infant son learned language — so he wired up his house with videocameras to catch every moment (with exceptions) of his son’s life, then parsed 90,000 hours of home video to watch “gaaaa” slowly turn into “water.” Astonishing, data-rich research with deep implications for how we [...]

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Very funny series of internet Ads from Skittle (BBDO, Canada)

April 4, 2011

The Skittles Touch Cat commercial was made specially for online advertising and was created by BBDO Toronto advertising agency. Skittle prepares the viewer for the commercial by stating “put your finger on the screen and touch the rainbow. A cute but weird kitty cat will like it.” Too bad they don’t prepare you for the [...]

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Marketing Genius – Wife Says No, Apple Says Yes

March 22, 2011

I found this post over on MacRumors and if it has any truth to it – the two unnamed VP’s should get a promotion, true marketing and customer service genius. Enjoy: Apple is paying close attention to all iPad 2 returns during the first few weeks to make sure there are no major production defects. [...]

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The Danger of Institutional Knowledge, as Told by Monkeys

March 18, 2011
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A lesson learned from monkeys; institutional knowledge mixed with a business culture that chooses the safest path (most traveled) could lead your company to a banana shortage. Always try to keep your opinions fresh, consult outsiders, don’t squash new ideas, be ready to be open…or else this could happen to your business: The 8 Monkeys [...]

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