Social Media Counter – Real Time Statistics

February 18, 2010
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The growth of Social Media is staggering. The platforms for Social Media, like Facebook and Twitter keep getting bigger.
But the real driver behind the growth in Social Media is people, our activity inside of social media, how we share content and opinion is what makes it so powerful. Inspired by other real-time counters, [...]

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How a Company Reacts to a Brand Hijacking

February 17, 2010
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Yesterday AdAge published a story about by Michael Werch entitled “My Life as H.J. Heinz: Confessions of a Real-Life Twitter Squatter”
Michael created a Twitter account with the user name @HJ_Heinz on Dec 1st 2009 and posted Heinz ketchup bottles in the profile background, a link to the company’s corporate website, and a brief bio: “News, [...]

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Word of Mouth is amplified by Social Media

February 17, 2010
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Word of Mouth marketing and advertising is amplified by Social Media. Kevin Smith’s dispute with Southwest Airlines may be the best example we’ve seen yet of how Twitter and other forms of new-media mass communication are shaping word of mouth.
On Saturday, the crew of a Southwest Airlines asked a passenger to leave the plane before [...]

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Status Updates are the Window to your Soul

February 15, 2010
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This presentation was delivered to an audience of 500+ at the Engage 2010 conference in New Orleans, LA on Feb 2, 2010. The presentation was originally entitled “How to discover consumer intent through Social Media” but the “Window to your Soul” seemed to resonate much more powerfully.
Status Updates Are the Window to Your Soul
View more [...]

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7 Essential WordPress Plugins for the Average Joe (Strummer)

February 12, 2010
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A lot of people have asked me what I have used under the hood of Cliqology. Over the past several years I have found that these 7 WordPress Plugins are essential parts of building a successful Blog. Please keep in mind that I am average person, with very little coding skills, so all of these [...]

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Twitter usage continues to show growth – 1.2 Billion Tweets monthly

February 10, 2010
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Pingdom (a service that monitors website uptime and performance) released new stats today, Twitter saw an all-time high of more than 1.2 billion tweets in January.

Here are some more interesting observations:

December 2009 was the first month Twitter processed more than one billion tweets (with 1.036 billion tweets).
January 2010 had 16 times as many tweets as [...]

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Prosumer – a new definition offered

February 9, 2010
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Last week, while speaking at a conference with web analytics professionals, a word popped into my head and got stuck there:
Prosumer – the idea that on the internet we are both consumers and producers of content.
Note: Prosumer has been used in various different ways, see here

The entire internet is rife with social interactivity now. Social [...]

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The status update just became a little more important

February 8, 2010
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Today seems to be my Google day; this morning I wrote a post about the Search Story ads from Google and followed by another covering the results of a Superbowl spot that aired for Google last night. Let’s go for the triple play; three Google stories in a row, and this last one strike even [...]

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Is Google’s Superbowl ad an arguement for Television advertising?

February 8, 2010
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Hell must have frozen over, last night Google aired a :30 second commercial during the SuperBowl. The ad was already in circulation on Youtube, and in fact was part of a series of 7 “search themed” ads. On Feb 6th Eric Schmidt announced the fact that his company had bought the spot on Twitter.
So I [...]

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Google’s SuperBowl Ad is part of a series; Here are the rest

February 8, 2010
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Last night Google purchased a 30 second spot in the Superbowl. The $3 Million commercial was entitled “Parisian Love” and is embedded below. It was a very well done ad. Most people don’t know that it was part of a series of 7 commercials. I have embedded the other other six below. enjoy:
Parisian Love
An American [...]

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