Social Media is creating an Echo Chamber, Part II

June 6, 2011
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Tweet Back in September I penned a post entitled “Online News Curation, The rise of the Echo-Chamber and the end of Debate?” In the future, internet users may spend their entire day just reading, listening, and looking at news and opinion that they already agree with. No dissent, no listening to contrary beliefs, just news […]

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12 metrics used for measuring social media marketing impact

May 27, 2011
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Tweet Marketers are measuring traditional metrics like website traffic and search engine rankings, as well as metrics that are specific to social media, such as fans and followers. The key is monitoring and tracking the metrics that will have the most impact on achieving your social marketing objectives. This interesting chart reveals the 12 metrics […]

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3 examples of advertisements that combine print and mobile

May 27, 2011

Tweet Here are three examples of Ads that effectively combine the broader reach and efficiency of print, with the motion, sound, and storytelling of video from a mobile device: Reporters Without Borders Publicis Brussels made a new campaign for Reporters Without Borders. Mercedes Benz Mercedes-Benz Interactive Print Ad as flighted in Car Magazine. Advertising Agency: […]

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UK’s The Sun: Page 3 delivers a brilliant parody of the Old Spice viral video phenomenon

May 23, 2011
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Tweet UK’s The Sun: Page 3 delivers a brilliant parody of the Old Spice viral video phenomenon. To mark the anniversary of the Sun’s Page 3, the UK paper launched a 30 second viral video, a homage to the brilliant Old Spice advertisement which has gotten 2 million plus views on YouTube. (as of May […]

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TechCrunch Disrupt: Watch It Live!

May 23, 2011

Tweet Watch TechCrunch Disrupt live here or go over to TechCrunch The event that I am looking forward to the most is “Disrupting Display Advertising With Social, Mobile, And Beyond” scheduled for Tuesday May 24th at 9am. I put the description below the live stream. Watch the whole conference live here: Live Broadcast by Ustream.TV […]

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12 great Gmail tips that will make you a Gmail Ninja

May 23, 2011
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Tweet The 12 great tips will help you use Google mail mail more effectively. Or, as Google calls it, 12 tips to become a Gmail Ninja. If you are anything like me, you like to find ways to save time and simplify your life. Since I spend hours with Gmail each day, it is in […]

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Amazing Interactive Video Ad for Desperado Beer by Heineken on YouTube

May 20, 2011
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Tweet Last night I came across one of the most impressive interactive ads that I have seen. This amazing advertisement is for Desperados Tequila Flavored Beer 2011 International Campaign / Client : Heineken International / Agency : Dufresne-Corrigan-Scarlett. This is worth spending a minute with, you will be amazed. The video can’t be embedded but […]

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Politicians Beware: Jane Corwin let her brand be hijacked on the web, you could be next.

May 19, 2011
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Tweet For the last several years I have been fascinated by all the different ways that a brand could be hijacked online. In the past I focused mainly on Social Media, where your brand can be Hijacked quite easily. I have explored how to identifying if your Brand is at Risk, and what to prevent […]

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Flipboard should challenge for real advertising money today.

May 17, 2011
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Tweet Flipboard should challenge for real advertising money today. The following is my reasoning. First a disclaimer: I am huge fan of Flipboard, it was the reason that I bought my iPad, and it remains the most used app on my device. I also tell everyone I see carrying around an iPad to check it […]

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The Groupon Phenomena Explained by NPR’s Planet Money

May 17, 2011
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Tweet I came across this great podcast that talks about Groupon‘s business model and how it effects the businesses that are using the Group Discounting product. The Podcast explains the Group buying services models, like Living Social and Gilt Group. One of the better quotes in the Podcast is: But the new coupon craze has […]

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