UK’s The Sun: Page 3 delivers a brilliant parody of the Old Spice viral video phenomenon

May 23, 2011
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UK’s The Sun: Page 3 delivers a brilliant parody of the Old Spice viral video phenomenon. To mark the anniversary of the Sun’s Page 3, the UK paper launched a 30 second viral video, a homage to the brilliant Old Spice advertisement which has gotten 2 million plus views on YouTube. (as of May 23rd, [...]

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TechCrunch Disrupt: Watch It Live!

May 23, 2011

Watch TechCrunch Disrupt live here or go over to TechCrunch The event that I am looking forward to the most is “Disrupting Display Advertising With Social, Mobile, And Beyond” scheduled for Tuesday May 24th at 9am. I put the description below the live stream. Watch the whole conference live here: Live Broadcast by Ustream.TV The [...]

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12 great Gmail tips that will make you a Gmail Ninja

May 23, 2011
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The 12 great tips will help you use Google mail mail more effectively. Or, as Google calls it, 12 tips to become a Gmail Ninja. If you are anything like me, you like to find ways to save time and simplify your life. Since I spend hours with Gmail each day, it is in my [...]

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Amazing Interactive Video Ad for Desperado Beer by Heineken on YouTube

May 20, 2011
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Last night I came across one of the most impressive interactive ads that I have seen. This amazing advertisement is for Desperados Tequila Flavored Beer 2011 International Campaign / Client : Heineken International / Agency : Dufresne-Corrigan-Scarlett. This is worth spending a minute with, you will be amazed. The video can’t be embedded but just [...]

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Politicians Beware: Jane Corwin let her brand be hijacked on the web, you could be next.

May 19, 2011
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For the last several years I have been fascinated by all the different ways that a brand could be hijacked online. In the past I focused mainly on Social Media, where your brand can be Hijacked quite easily. I have explored how to identifying if your Brand is at Risk, and what to prevent that [...]

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Flipboard should challenge for real advertising money today.

May 17, 2011
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Flipboard should challenge for real advertising money today. The following is my reasoning. First a disclaimer: I am huge fan of Flipboard, it was the reason that I bought my iPad, and it remains the most used app on my device. I also tell everyone I see carrying around an iPad to check it out [...]

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The Groupon Phenomena Explained by NPR’s Planet Money

May 17, 2011
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I came across this great podcast that talks about Groupon‘s business model and how it effects the businesses that are using the Group Discounting product. The Podcast explains the Group buying services models, like Living Social and Gilt Group. One of the better quotes in the Podcast is: But the new coupon craze has a [...]

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What can a 90 year old book can tell us about online marketing today?

May 16, 2011
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What can a 90 year old book can tell us about online marketing today? A heck of a lot. First published in 1923, Scientific Advertising is as relevant today as it was 90 years ago. Anyone interested in improving their knowledge of advertising or their response rates must read it. Indeed, David Ogilvy said of [...]

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How big will the Marketing Data Marketplace Get?

May 11, 2011
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According to the Winterberry Group’s report “Changing Mission of Marketing Data By 2012,” U.S. marketers will continue to dedicate a steady $7.8 billion to marketing data and associated services, even while the proportion of those budgets commanded by “digital” sources and applications will more than double to represent 10.8% of the mix, over $840 million [...]

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Social Media Advertising spend projected to jump 400% to $8.3B by 2015

May 9, 2011
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Advertising on social networks (a.k.a. Facebook) is a booming business. BIA/Kelsey reports today that social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015. BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks. The research company says that the currently, the predominant ad format [...]

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