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Social Media is creating an Echo Chamber, Part II

by Scott Hoffman on June 6, 2011

Back in September I penned a post entitled “Online News Curation, The rise of the Echo-Chamber and the end of Debate?

In the future, internet users may spend their entire day just reading, listening, and looking at news and opinion that they already agree with. No dissent, no listening to contrary beliefs, just news and opinion that supports a user own belief system. Is this the ultimate echo-chamber for the world around us? What will happen to true debate?

Over the weekend I discovered a talk on TED by Eli Pariser, who argues powerfully that this will ultimately prove to be bad for us and bad for democracy. He is much more elegant than I am – the is a must watch for anyone who believes in the power of free speech:

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview.

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