TechCrunch Disrupt: Watch It Live!

by Scott Hoffman on May 23, 2011

Watch TechCrunch Disrupt live here or go over to TechCrunch

The event that I am looking forward to the most is “Disrupting Display Advertising With Social, Mobile, And Beyond” scheduled for Tuesday May 24th at 9am. I put the description below the live stream.

Watch the whole conference live here:

Live Broadcast by Ustream.TV

The event that I am looking forward to the most is “Disrupting Display Advertising With Social, Mobile, And Beyond” scheduled for Tuesday May 24th at 9am. Here is the description:

Brands may be pouring money back into online display advertising, but that doesn’t mean that display advertising works or won’t be replaced by something else in the next few years. Will it be social, mobile, or something else? At TechCrunch Disrupt NYC, they will be talking with 3 folks who bring different perspective to online advertising: Facebook’s new VP of Global Advertising Carolyn Everson, Medialets CEO Eric Litman, and Right Media founder Mike Walrath.

Media companies and brands still don’t understand the power of social advertising, and Everson is going to explain it to them. She left Microsoft in February to join Facebook, and before that was head of sales at MTV Networks. Social ads are more about getting consumers to share a brand’s message on their own—turning consumers into brand ambassadors—than pushing the message in front of as many eyeballs as possible. Call it social targeting.

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