For the last several years I have been fascinated by all the different ways that a brand could be hijacked online. In the past I focused mainly on Social Media, where your brand can be Hijacked quite easily. I have explored how to identifying if your Brand is at Risk, and what to prevent that theft, how to deal with Twitter and brand theft, and also examined how a big brand like Heinz did reacts.
Thanks to Dan Reich – I came across an item today that opened my eyes to the world of who different type of brand hijacking. The victim in this case is and politician, Jane Corwin, Republican Candidate for New York’s 26th Congressional District.
As Alex Altman over at Time Swampland wrote:
Jane Corwin has an Internet problem. The Republican candidate in the May 24 special election in New York’s 26th Congressional District — the seat vacated by the resignation of Craigslist Congressman Chris Lee — has a sleek campaign website at janecorwin.com, which touts her business background and enumerates her endorsements. But her braintrust forgot to snap up janecorwin.org. So one of her opponents did.
Corwin’s tormentor is Ian Murphy, the Buffalo Beast editor who prank-called Wisconsin Gov. Scott Walker pretending to be David Koch during the state’s union standoff. Murphy also happens to be running in the special election on the Green Party ticket. And while he’s a longshot to nab the seat, his acidic send-up of Corwin is getting attention. The .org spoof closely resembles the authentic version, but the text is a little different. Murphy’s satirical site gives Corwin a new tagline: “A Proven Millionaire. A Real Homophobe. The Ruler We Fear.” Its menu tabs include information about how to “Surrender” and “Grovel.” A disclaimer states the site is “Paid For and Operated By: Corporate Greed.”
When I search on Google for “Jane Corwin” www.janecorwin.org is delivered on first page of search results (the 8th entry.)
Jane Corwin’s Brand was also hijacked on Twitter:
Jane Corwin’s twitter identity has also been hijacked – as of the writing of this post – there are two Twitter identities that represent Jane Corwin – @JaneCorwin which looks to be from the Jane Corwin camp (although not verified by Twitter) which links back thru to www.janecorwin.com and has 412 followers, the @ImJaneCorwin which links back to www.janecorwin.org has 525 followers.
In the upcoming political season, people who are looking to be come elected officials will need to carefully understand what they should be doing to prevent online brand hijacking.
Aspiring politicians and campaign managers you should understand how to identifying if your Brand is at Risk, and what to prevent that theft, and how to deal with Twitter and brand theft.