Bringing the Science of Technology to the Art of Marketing.
This video from the Argyle Executive Forum has many first-hand accounts from top marketing executives, like Thomas F O’Toole – SVP Miles+ Holdings – United Airlines, Megan Goett, VP Internet Mobile – Citi, and Bob Scaglione, CMO – Sharp Electronics about how their target clients are radically changing their preferences and behavior and how the marketers are in turn shifting their approaches keep pace and build strong, lasting, and profitable relationships. Marketing is changing as a profession and these innovative marketers are shining the light on how to succeed today and into the future.
- CEOs need CMOs to stay ahead of the curve (greatfinds.icrossing.com)
- Content marketing and the stressed-out CMO (thecontentlab.icrossing.com)
- CMO Roundtable Observations on Metrics and Marketing Automation (customerthink.com)