Social Media Metrics

12 metrics used for measuring social media marketing impact

by Scott Hoffman on May 27, 2011

Marketers are measuring traditional metrics like website traffic and search engine rankings, as well as metrics that are specific to social media, such as fans and followers. The key is monitoring and tracking the metrics that will have the most impact on achieving your social marketing objectives.

This interesting chart reveals the 12 metrics used for measuring social media marketing impact. From the Marketing Sherpa, they asked more than 3,300 marketers:

“Which of the following does your organization monitor or track to quantify the impact of social marketing?”

Not all metrics are created equal. Some are much more difficult to monitor and measure. Tracking these metrics requires reporting features not always found in free or basic monitoring solutions. Larger organizations are more likely to use the full-featured, enterprise-level solutions necessary to track difficult metrics like downstream fans and followers, share of conversation, etc.

  • peter smith

    it is the methodical use of marketing with other
    technological concepts and techniques to achieve specific goals for a company.
    In simple terms social marketing, means building a business through many
    different media, like viral videos and blogs, because these give your company
    exposure. I recommend visiting http://  Social
    this helps.

  • Search Engine Marketing

    The social media is used for increasing the business in the market,with the help of different media.These metrics is used for measuring  the  social media impact.The social media is s necessity of the online business.Its great concept which is very important.Keep sharing with us.

  • seo

    Hey,nice post.Thanks for sharing this article with us.I like this.Thanks for sharing this post.Its really a interesting chart reveals the 12 metrics used for measuring social media marketing impact.I like this.keep it up.

  • Octopi Design

    Very informative
    post.Simple and really full of information.I really appreciate your written
    contents.Social media marketing strategies usually combine the elements of
    social interfaces, technology, and words and image construction.Many thanks
    for sharing.

  • webdesign moray

     These platforms provide social media tools to help users spread the word.Great given stuff.Really liked it.It has earned a place in my bookmarks now.
     webdesign moray

  • invoicesoftware

    appreciate what you have written.Very amazing article with superb written
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              invoice software

  • music earplugs

    Smart tips.Liked it a lot.Thanks for sharing with us and update as well.Keep sharing.

  • Tri Hartoyo

    good sharing article

  • web design northampton

     This website provides the information regarding social media tools. Thanks for sharing this information with us. I really liked it

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