Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record.
Released by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 19% from Q4 2009 and 15% from Q3 2010.
Highlights of the report include:
- There were record numbers for the yearly advertising revenue as well as record quarterly highs in the Q4 2010.
- The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year.
- Sponsorships saw the most growth with an 88% increase over last year and 142% increase in the fourth quarter alone.
- Display-related advertising – which includes Digital Video Commercials, Ad banners/display ads, sponsorships and rich media – continued to grow this year, totaling nearly $10 billion with an increase of 24% over 2009.
- The results exhibit revenue growth for the past five consecutive quarters.
- The Annual Report marks the debut of estimated US mobile ad revenue for 2010: between $550 and $650 million.
Here are the results from the full year in comparison with last year’s numbers:
A copy of the full report is available for download in PDF format here: http://www.iab.net/AdRevenueReport