Marketing Genius – Wife Says No, Apple Says Yes

by Scott Hoffman on March 22, 2011

Behold the iPad in All Its Glory.

Image via Wikipedia

I found this post over on MacRumors and if it has any truth to it – the two unnamed VP’s should get a promotion, true marketing and customer service genius. Enjoy:

Apple is paying close attention to all iPad 2 returns during the first few weeks to make sure there are no major production defects. This policy has led to an amusing story that we thought was entertaining enough to share.

The story comes by way of an individual close to Apple:

[Apple's] focus this week has been to troubleshoot all the iPad 2s that customers are returning to the stores. One iPad came back with a post it note on it that said “Wife said no.” It was escalated as something funny, and two of the VPs got wind of it. They sent the guy an iPad 2 with a note on it that said “Apple said yes.”

We’re guessing a free iPad satisfied any objection the customer’s wife might have had. 

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