This interactive video advertising execution for Tipp-Ex, a European stationary brand owned by Bic is one of the best uses of online interactive video advertising I have witnessed. We could all learn a lesson from the creative execution.
The Video, which debuted on YouTube UK, September 2nd, has gotten just shy of 10 Million views within the month. The :30 second video is entitled “NSFW. A hunter shoots a bear!” At :20 seconds into the video viewers are presented with a choice of “Shoot” or “Don’t Shoot” the bear. (These choices are embedded in the video using the YouTube Tool Annotations.) The user is encouraged to click either, and then “rewrite” the ending.
I suggest you try it yourself below – it is worth the time to witness an extremely cool execution of interactive Video Advertising. Enjoy.
The creative itself draws influence from a number of similar efforts, including Old Spice’s recent YouTube-based video response campaign and Burger King’s classic Subservient Chicken.
Hat’s off to the agency Buzzman of France – who took an ordinary product and made some extraordinary advertising.
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