The fastest growth in media spending will come from pure-play consumer Internet and mobile services, forecast to increase at an annual rate of 15% percent between 2009 and 2014. This is according to a new forecast from Veronis Suhler Stevenson (VSS), a private-equity firm in the media business.
VSS draws an important distinction between Media and overall Advertising revenue, predicting significantly lower growth in ad spending. Furthermore they also break out “Targeted Media” from the rest of the general media.
Total media and communications revenues will grow 3.5% this year, with an annual rate of 6.1% from 2009-2014, when it will reach $1.416 trillion, according to VSS. That’s compared to an annual growth rate of 5.8% for the U.S. economy over the same period.
A detailed presentation of the forecast can be downloaded here.
