Innovate or lose value

by Scott Hoffman on August 4, 2010

This well produced, 7 minute documentary, directed by Sean Dunne, is about Paul Mawhinney who was born and raised in Pittsburgh, PA. “Over the years he has amassed what has become the world’s largest Record Collection. Due to health issues and a struggling record industry Paul is being forced to sell his collection, valued at millions of dollars, but worth nothing”

While sad, I took this as a lesson for us in the digital marketing space: As the economies, communities, and technologies around us change, we must adapt & evolve to take advantage to those changes. If not, just like Paul, we will all find ourselves alone in our our massive record archive…Valued at millions of dollars, but worth nothing.

Watch and enjoy:

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