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1 Million clicks on bit.ly links every 10 Minutes

by Scott Hoffman on May 10, 2010

Hilary Mason, my friend and colleague, gave a wonderful talk about bit.ly last week at the Web 2.0 conference in San Francisco. Here it is in it’s entirety:

Some of the stats that she discussed, from the Techcrunch write-up:

  • In the 9 minutes of this presentation, there will be 284,722 new bit.ly links created
  • During that same time, there will be over a million clicks on those links
  • No single data source that is more than a single percentage point (meaning, Twitter and doesn’t dominate)
  • 28% of Bit.ly links are about tech news
  • 10% are about business news
  • 15% are about entertainment
  • And .3% (yes, point 3) are about the weather — that’s consistent despite growth
  • During the recent Iceland volcano, there were 18,000 unique documents sent through Bit.ly at the peak
  • But rather than the links falling to nothing, volcano information kept coming — just slightly different. Safety tips, for example.
  • Bit.ly data also tells us information about location — Washington DC appears to be more about business while New York City is more about partying.
  • 9.8% of traffic through Bit.ly is now coming from mobile devices
  • This is trending up quickly — especially thanks to the iPad.
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