Slate ad critic Seth Stevenson creates a Video (below) and tries out a Google service that allows you to run your own commercial on national TV for as little as $100′ Google may have just opened the national TV ad market to EVERYONE.
As Seth Tells it – “The results are impressive. You could get a television spot for as little as $100. Slate created its own commercial, largely cut from archival footage, and paid about $1,300. On late night television, that bought an audience of 1.3 million spread across 54 appearances – multiple times on overnight reruns of the Glenn Beck show — over four different cable networks.”
Great stuff -
I couldn’t get the player to display correctly – so if your having trouble viewing the video click here