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Prosumer – a new definition offered

by Scott Hoffman on February 9, 2010

Last week, while speaking at a conference with web analytics professionals, a word popped into my head and got stuck there:

Prosumer – the idea that on the internet we are both consumers and producers of content.

Note: Prosumer has been used in various different ways, see here

The entire internet is rife with social interactivity now. Social Media is by no means limited to Facebook or Twitter. This heightened social interactivity has created a massive behavioral shift. In greater numbers than ever before internet users are producing content. No longer the domain of the “Web Nerd,” content creation has become more and more accessible for the average person, it has become so easy and transparent that creating content has almost become a de facto beahvior on the web (and I think that trend will continue.)

We are writing blogs, reviewing products, sharing, rating, and yes, providing status updates (which is content) at much more accelerated rate. To draw on an analogy, content creation on the web is similar to the growth of telephone usage, becoming as transparent and ubiquitous as making that phone call allows all of us to participate without being hampered by technology hurdles. Simply pick up a phone and make a call, simply turn on your computer and create some content.

Think about it this way, it is estimated that 1/3 of all internet users post status update at least once a week, and FaceBook has publicly stated that they see 45 million status updates a day, and an estimated 27 million on Twitter.

Just a thought, let me know what you think.

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