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How Brands can tap agency expertise on Social Media – The Podcast

by Scott Hoffman on February 18, 2010

Why are brand marketers uncomfortable with Social Media? Ad Agency IMC2 has made an investment in social media to generate results that would help a brand marketer say, “I can see the possibilities of this Social Media thing.” The path towards effective social media practices and plans will go against the immediate, campaign-centric business model of agencies and brands. How will all this play out and what will be the effect on Campaigns, Clients, Agencies and the work that they do?

Join us as we speak with Chris Mycek, SVP Marketing & Development for IMC2 and learn about how brands can tap agency expertise on Social Media.

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