Comments on: Banner Blindness, double whammy on Social Media Display Ads http://cliqology.com/2010/02/banner-blindness-double-whammy-on-social-media-display-ads/ Social Media is about Cliques not Clicks Sat, 04 Feb 2012 17:57:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: digitallynative.net | Will Gen Y Bring Down Google As We Know It? http://cliqology.com/2010/02/banner-blindness-double-whammy-on-social-media-display-ads/comment-page-1/#comment-353 digitallynative.net | Will Gen Y Bring Down Google As We Know It? Sun, 29 May 2011 23:23:56 +0000 http://cliqology.com/?p=1403#comment-353 [...] to frame my discussion today around a New York Times article, a Wall Street Journal article, and a Cliqology post all lamenting the downfall of online advertising. A few facts to [...] [...] to frame my discussion today around a New York Times article, a Wall Street Journal article, and a Cliqology post all lamenting the downfall of online advertising. A few facts to [...]

]]> By: scotthoffman http://cliqology.com/2010/02/banner-blindness-double-whammy-on-social-media-display-ads/comment-page-1/#comment-205 scotthoffman Thu, 04 Mar 2010 22:13:44 +0000 http://cliqology.com/?p=1403#comment-205 Thanks for the comment. I am a big fan of Tumri - I think what they are doing is smart - my only lingering concern is that people still ignore the ads (and in the context of Social Media that is amplified) - my thoughts are around some of the bigger/fancier ad units that the Online Publishers Association announced a year ago...<br><br>here is the press release <a href="http://www.online-publishers.org/press-release/online-publishers-association-members-announce-new-display-advertising-units" rel="nofollow">http://www.online-publishers.org/press-release/...</a><br><br>I still have yet to see adoption.<br><br>This is a great conversation, maybe together we can save the Display industry! Thanks for the comment. I am a big fan of Tumri – I think what they are doing is smart – my only lingering concern is that people still ignore the ads (and in the context of Social Media that is amplified) – my thoughts are around some of the bigger/fancier ad units that the Online Publishers Association announced a year ago…

here is the press release http://www.online-publishers.org/press-release/...

I still have yet to see adoption.

This is a great conversation, maybe together we can save the Display industry!

]]> By: BmoreWire http://cliqology.com/2010/02/banner-blindness-double-whammy-on-social-media-display-ads/comment-page-1/#comment-204 BmoreWire Thu, 04 Mar 2010 21:17:00 +0000 http://cliqology.com/?p=1403#comment-204 I couldn't agree more with this. But your point about the creative being too expensive to produce.....not sure if I buy that. In the days of Mad Men all the money was dumped into the 'big idea' and the big idea delivered customers. There is no creative intelligence anymore and quite honestly, it's not even accurate to call most banners 'creative' these days. Creative agencies need to adapt to online and dynamic media processes. What Tumri and Terecent are trying to sell to creative agencies is flash script templating so that the Creative director can build a concept that is relevant and.....actually creative and has the ability to cut through the clutter and, well, actually be CREATIVE! I couldn't agree more with this. But your point about the creative being too expensive to produce…..not sure if I buy that. In the days of Mad Men all the money was dumped into the 'big idea' and the big idea delivered customers. There is no creative intelligence anymore and quite honestly, it's not even accurate to call most banners 'creative' these days. Creative agencies need to adapt to online and dynamic media processes. What Tumri and Terecent are trying to sell to creative agencies is flash script templating so that the Creative director can build a concept that is relevant and…..actually creative and has the ability to cut through the clutter and, well, actually be CREATIVE!

]]> By: uberVU - social comments http://cliqology.com/2010/02/banner-blindness-double-whammy-on-social-media-display-ads/comment-page-1/#comment-203 uberVU - social comments Sat, 27 Feb 2010 01:37:28 +0000 http://cliqology.com/?p=1403#comment-203 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by cliqology: Fresh Post: Banner Blindness, double whammy on Social Media Display Ads http://bit.ly/a1raOP... Social comments and analytics for this post…

This post was mentioned on Twitter by cliqology: Fresh Post: Banner Blindness, double whammy on Social Media Display Ads http://bit.ly/a1raOP...

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