Comments on: Who should own Social Media, the PR team or the Ad Team? – The Podcast http://cliqology.com/2009/12/who-should-own-social-media-the-pr-team-or-the-ad-team-the-podcast/ Social Media is about Cliques not Clicks Thu, 17 May 2012 08:01:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: uberVU - social comments http://cliqology.com/2009/12/who-should-own-social-media-the-pr-team-or-the-ad-team-the-podcast/comment-page-1/#comment-119 uberVU - social comments Wed, 16 Dec 2009 12:13:23 +0000 http://cliqology.com/?p=1112#comment-119 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by cliqology: Fresh Post: Who should own Social Media, the PR team or the Ad Team? - The Podcast http://bit.ly/8W03Np... Social comments and analytics for this post…

This post was mentioned on Twitter by cliqology: Fresh Post: Who should own Social Media, the PR team or the Ad Team? – The Podcast http://bit.ly/8W03Np...

]]> By: scotthoffman http://cliqology.com/2009/12/who-should-own-social-media-the-pr-team-or-the-ad-team-the-podcast/comment-page-1/#comment-131 scotthoffman Wed, 16 Dec 2009 06:16:53 +0000 http://cliqology.com/?p=1112#comment-131 Thanks and I think that right now it's an open playing field. The concept of Customer Service was also brought up during the show, and I think that Social Media will have a deep impact on that profession as well. <br><br>In an ideal would PR and Advertising groups should work together, but as I have seen so often, they usually don't especially at bigger companies.<br><br>Thanks for listening and commenting on the Podcast, I hope you enjoyed it. Thanks and I think that right now it's an open playing field. The concept of Customer Service was also brought up during the show, and I think that Social Media will have a deep impact on that profession as well.

In an ideal would PR and Advertising groups should work together, but as I have seen so often, they usually don't especially at bigger companies.

Thanks for listening and commenting on the Podcast, I hope you enjoyed it.

]]> By: alichfield http://cliqology.com/2009/12/who-should-own-social-media-the-pr-team-or-the-ad-team-the-podcast/comment-page-1/#comment-130 alichfield Wed, 16 Dec 2009 02:31:30 +0000 http://cliqology.com/?p=1112#comment-130 It's still PR, it's still advertising, it just needs more of an "outside-the-box" framework to it. While working in PR can involve Q&A sessions, it's still, for the most part, built around public releases.<br><br>I vote that Social media is more of an advertising specialty. They craft the messages which make people think, or even entertain. They need to be bold enough to leave a message which will welcome discussion from their fanbase.<br><br>But, I also think that the two departments should/could work together. After all, marketers are excellent at getting the message out, and PR professionals are well prepared to answer the fan response. (One department could be the "voice", the other the "ears".) It's still PR, it's still advertising, it just needs more of an “outside-the-box” framework to it. While working in PR can involve Q&A sessions, it's still, for the most part, built around public releases.

I vote that Social media is more of an advertising specialty. They craft the messages which make people think, or even entertain. They need to be bold enough to leave a message which will welcome discussion from their fanbase.

But, I also think that the two departments should/could work together. After all, marketers are excellent at getting the message out, and PR professionals are well prepared to answer the fan response. (One department could be the “voice”, the other the “ears”.)

]]> By: scotthoffman http://cliqology.com/2009/12/who-should-own-social-media-the-pr-team-or-the-ad-team-the-podcast/comment-page-1/#comment-118 scotthoffman Tue, 15 Dec 2009 23:16:53 +0000 http://cliqology.com/?p=1112#comment-118 Thanks and I think that right now it's an open playing field. The concept of Customer Service was also brought up during the show, and I think that Social Media will have a deep impact on that profession as well. <br><br>In an ideal would PR and Advertising groups should work together, but as I have seen so often, they usually don't especially at bigger companies.<br><br>Thanks for listening and commenting on the Podcast, I hope you enjoyed it. Thanks and I think that right now it's an open playing field. The concept of Customer Service was also brought up during the show, and I think that Social Media will have a deep impact on that profession as well.

In an ideal would PR and Advertising groups should work together, but as I have seen so often, they usually don't especially at bigger companies.

Thanks for listening and commenting on the Podcast, I hope you enjoyed it.

]]> By: alichfield http://cliqology.com/2009/12/who-should-own-social-media-the-pr-team-or-the-ad-team-the-podcast/comment-page-1/#comment-117 alichfield Tue, 15 Dec 2009 19:31:30 +0000 http://cliqology.com/?p=1112#comment-117 It's still PR, it's still advertising, it just needs more of an "outside-the-box" framework to it. While working in PR can involve Q&A sessions, it's still, for the most part, built around public releases.<br><br>I vote that Social media is more of an advertising specialty. They craft the messages which make people think, or even entertain. They need to be bold enough to leave a message which will welcome discussion from their fanbase.<br><br>But, I also think that the two departments should/could work together. After all, marketers are excellent at getting the message out, and PR professionals are well prepared to answer the fan response. (One department could be the "voice", the other the "ears".) It's still PR, it's still advertising, it just needs more of an “outside-the-box” framework to it. While working in PR can involve Q&A sessions, it's still, for the most part, built around public releases.

I vote that Social media is more of an advertising specialty. They craft the messages which make people think, or even entertain. They need to be bold enough to leave a message which will welcome discussion from their fanbase.

But, I also think that the two departments should/could work together. After all, marketers are excellent at getting the message out, and PR professionals are well prepared to answer the fan response. (One department could be the “voice”, the other the “ears”.)

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