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The Social Media Ad Consortium (SMAC) and You: What you need to know and How to get involved – Podcast

by Scott Hoffman on December 1, 2009

The Social Media Ad Consortium (SMAC) and You: What you need to know and How to get involved – special guest Maura Curtin, Executive Director – Social Media Ad Consortium (SMAC)

Listen Here:

SMAClogoIn 2009, social network advertising revenues will hit an estimated $1.825 billion. Yet the industry is still fuzzy on the details – what they’re selling, what they’re buying, and how to measure success. As a result, players, big and small, are eager to unite to find solutions for social media’s challenges.

SMAC fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, our goal is to grow revenues and increase engagement.

Join us as we speak with Maura Curtin (and a friend of mine) as we delve into this issue.

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