Post image for Real Time Search  – special guest Gerry Campbell, CEO Collecta

Real Time Search – special guest Gerry Campbell, CEO Collecta

by Scott Hoffman on November 11, 2009

Cliqology Outloud Podcast, Real Time Search – special guest Gerry Campbell, CEO Collecta – LISTEN NOW with the player below or download to iTunes.

Real time search means looking through material that literally is published in real time. In other words, material where there’s practically no delay between the author thinking up the content, then writing the content, and publishing. You take a picture and seconds later, it’s posted to the world to see. You think of something, immediately tap it out on Twitter, and your tweet is shared almost as soon as you thought of it.

As major events unfold, Twitter, Facebook and other similar services are increasingly becoming the nation’s virtual water coolers. They spread information quickly, sometimes before the mass media do, and their ricocheting bursts of text and links become an instant record of Americans’ collective preoccupations.

Real-time search, which collects all this “instant” content is valuable because it lets you know what’s happening right now on any given topic. Companies use it to handle customer service. News junkies use it to follow political events.

Listen as we speak with Gerry Campbell, CEO of Collecta – a real time search service that Venture Beat names as one of the 11 contenders to rule real time.

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