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Does the rise of Social Media make web analytics more important? – Podcast

by Scott Hoffman on November 23, 2009

Does the rise of Social Media make web analytics more important? - special guest Jascha Kaykas-Wolff, VP WebTrends. His blog is here.

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You hear it everyday, Social Media sites keep getting bigger and bigger. More than 30% of US adults now how profile pages. We the people power social media. In a world were people may matter more than web pages, does web analytics (the measurement of websites) become more or less important?

Join us as we speak with Jascha Kaykas-Wolf, VP WebTrends (and a friend of mine) as we delve into this issue.

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Tagged as: Site Management, social media, Web analytics, Webtrends

  • Scott, I'm very excited to join you tomorrow. The topic is evocative and completely relevant to marketers in today's environment. Working for Webtrends (and formally Microsoft & Yahoo) i've participated in (and witnessed) moving analytics from a silo in the business to a core part of the DNA and ultimately a differentiator. Many of the same smart business practices for using analytics to drive business results apply to the social media space as well and this is a topic i'm particularly passionate about.

    Jascha
    @kaykas
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