Post image for Battle of the ads, Norton vs. BitDefender

Battle of the ads, Norton vs. BitDefender

by Scott Hoffman on November 10, 2009

We all have lived through the ad wars between Coke and Pepsi,  AT&T and Verizon, and Nike and Reebok, but new war has come to our shores. This new war will be fought between BitDefender and Symantic/Norton. These commercials make anti-virus software fun by using food (chicken or candy.)

This war is going to get ugly (or cute.) Watch these commercials and vote for your favorite on the bottom!

Norton compares a computer virus attacking your hard drive to the metal band Dokken unleashing their wrath on a chicken.

BitDefender plays a very cute Halloween trick on children. Hmmmm. What tastes better… candy or anti virus software?

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Tagged as: bitdefender, creative, norton, video ads

  • vivvva
    feelings about the software aside....as far as the ads go, i don't see who would vote for bd...the ad seems really amateur, the graphics and music are horrible, the kids look scared...what exactly is the message?
  • vivvva
    seriously...opinions on the software aside...i can't believe that anyone would vote for that bitdefender ad...it is so amateur and the graphics are horrible...the kids look scared...this poll seems a bit rigged!
  • Since this is now a social media video battle, I think it is time to bring out some more ammunition. Enjoy! http://bit.ly/e0e4T
  • Jenny
    Great video, i like how bitdefender handles the bad guys :)
  • To all the people who have posted comments, Thanks! The comments are an example of how the practice of building a brand is changing in today's Social Media enabled world. We all can participate in conversations about a Brand in Real Time.

    Go Norton, Go BitDefender - BOTH companies have great creative. It's not easy to make anti-virus fun!
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