Battle of the ads, Norton vs. BitDefender

Norton is better million times than BitDefender.

BD is a stupid AV program. Our boss pays reviews in order to have great stars.

I am a BD employee

It's not true…..AVIRA is way better.

I am a BD employee too

You know I`ve just checked your IP and you`re lieyng. Don`t be a “cocalar”.

BitDefender is lighter, consumes very little and a lot less than Norton.

The interface is more intuitive and the support is free!

I have no doubt: I'm staying with BitDefender.

Bd is a very good program, way better than Norton!!! and I'm a Norton employee:))

I've checked the English dictionary and “lieyng” doesn't exist.
Don't talk engrish. Romana nu-ti mai place?

Ontopic: BitDefender rules, Norton drools, yellow is for kids.

As you might have guessed, I'm also a BitDefender Employee, but I've yet to discover the ways of “lieyng”.

Social comments and analytics for this post…

This post was mentioned on Twitter by cliqology: @NortonOnline @symantec @bitdefender Dokken/Chicken vs. Halloween Tricks – Vote for best creative http://bit.ly/3ShJu2...

BitDefender 83% ha haaa. The truth comes out finally.

My vote goes to BitDefender because I have it for a long time and I am a fan of this antivirus program.

Everybody will have their own opinion on which video is better. They are very different and both are funny in their own way. The interesting aspect for me (full disclosure I work for BitDefender) is that Symantec’s video obviously cost tens of thousands of dollars between the celebrity fees and production. The BitDefender video was not even a budgeted activity and was put together by an employee on his own with an inexpensive video camera and free video editing software. Definitely not as polished as the Symantec video. But it certainly makes the point that you don’t necessarily need a lot of money to create interesting content for the web.

I think BD is one of the best AV

Kimbo Slice isn’t impressed by Norton ha haaa! watch this: http://bit.ly/JaSXC

Go Bitdefender! Don’t need this review to know it’s better than Symantech.

Subspace communications suggest that you are all ‘RONG Don’t install either on your PC.

On topic: Norton campaign: aggressive chicken, with knife, is a big NOT on US tv. I do not see, or sense, safety after watching the ad. And rock bands are not evil, come on, bad choice of villain there.

BD campaign: aggressive message from the start, although not that “awesome” Filmed like Blair Witch, but with kids in a happy neighborhood. The message is hard to get, looks more like a product handout day, not like a celebration of Halloween. The kids are, well, are NOT having any clue about what was going on. That’s the funny part.
Anyway, BD should be more present on the web, its ads are few, they are not spread over the internet, no virals yet, which makes me think that the marketing department over there should work harder.

Ha haa norton has always been a system hog

Ha ha not funny ! You are working for Norton lier

) You are the best and you are right man ! The truth is that BD is cheaper, easier to use and more friendly to the user. Also the viruses are detected quicker so.. I keep my BD installed. Cius !

Beau, thanks for your comments. I thought that BOTH companies have some great creative. It’s not easy to make anti-virus fun.

Your very valid point “you don’t necessarily need a lot of money to create interesting content for the web” is very true. It must make traditional advertising agencies fearful, as making big budget commercials has been a cornerstone of their storied past.

Thanks for bringing the conversation back on Topic – interesting critiques of both the campaigns.

Check out this video: http://bit.ly/4DJLFo

I totally vote for BitDefender. Not only because I’m a very satisfied user of Bit Defender, but also because I find the commercial way more powerful. The message had more impact due to the fact that they’ve created a very innocent, friendly and joyful atmosphere in this commercial.

let the guy alone… he can’t type in romanian… left his finger downtown… dorobanti str

anyway… i love BD… and it rocks…
Norton is only… available

To all the people who have posted comments, Thanks! The comments are an example of how the practice of building a brand is changing in today’s Social Media enabled world. We all can participate in conversations about a Brand in Real Time.

Go Norton, Go BitDefender – BOTH companies have great creative. It’s not easy to make anti-virus fun!

Since this is now a social media video battle, I think it is time to bring out some more ammunition. Enjoy! http://bit.ly/e0e4T

Great video, i like how bitdefender handles the bad guys

seriously…opinions on the software aside…i can’t believe that anyone would vote for that bitdefender ad…it is so amateur and the graphics are horrible…the kids look scared…this poll seems a bit rigged!

feelings about the software aside….as far as the ads go, i don’t see who would vote for bd…the ad seems really amateur, the graphics and music are horrible, the kids look scared…what exactly is the message?

Yeah, BD is the Best.
I am not a BD employee and not a Norton Employee.
I am a Kaspersky reseller in UK.

Yeah, BD is the Best.
I am not a BD employee and not a Norton Employee.
I am a Kaspersky reseller in UK.

Yeah, BD is the Best.
I am not a BD employee and not a Norton Employee.
I am a Kaspersky reseller in UK.

Yeah, BD is the Best.
I am not a BD employee and not a Norton Employee.
I am a Kaspersky reseller in UK.