Rory Sutherland: Life lessons from an ad man, TED Talks

by Scott Hoffman on October 19, 2009

This is an insightful and humorous video about the advertising industry. It asserts that advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.

Enjoy!

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