With more than 15 billion documents on the World Wide Web today, there could be hundreds of thousands of documents with similar keywords requiring readers to sort out what is relevant. By applying a more human-like understanding of the words on the page, new technology automates connections between Web content. This changes the way consumers discover and engage with content on the Web.
Listen to the show here:
Our Special Guest is Will Hunsinger, CEO of Evri, one of the companies leading the charge in this new technology. Will brings a deep knowledge of consumer Web marketing and product management to Evri.
We will find out:
- What is Real Time content discovery?
- How is Real Time content discovery different then “Search”?
- Why Real Time content discovery is important?
- How does Real Time content discovery change / augment / disrupt current online marketing principles?
More about Will, prior to Evri he was the former CEO of Adeze, an interactive advertising platform, has recently been an entrepreneur-in-residence (EIR) at Maveron LLC, a venture capital firm based in Seattle. Prior to Adeze, Will was vice president and general manager of Gap Online and VP of product management for Gap’s Direct Division. He managed Gap Online’s business operations, business development and product management. He also served as senior director of strategy and new business development for Overture Services prior to its acquisition by Yahoo! and as vice president of business development and product management at Business.com. Will began his career at Andersen Consulting, now Accenture, and graduated from the Georgetown University School of Foreign Service.