Presentation: How the rise of Social Media disrupts traditional big brand marketing

by Scott Hoffman on October 26, 2009

This presentation, Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet), by David Gillespie is very well done. The crux of the presentation succinctly describes how the rise of the Internet’s social paradigm (social media) disrupts traditional big brand marketing. It explores history, cause and effect, and makes some recommendations. Although the presentation looks long (263 pages) it is a quick read.

David’s presentation does a great job of framing the conversation and describing concepts that I fully subscribe to.

Well done! and Hat Tip to Fred Wilson, I found the presentation while reading his blog.

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