Attention for Marketing is the Scarcity

Yesterday, Dave Morgan wrote a great piece in media post entitled “My View On ‘The New Socialism”

I share this belief with him (and he wrote it so well):

Media is changing, not shifting. Distribution, once scarce, is now plentiful. Media exposures, once scare, are now plentiful. Audience attention, once plentiful, is now scarce.

Hat tip to Dave. Dave Morgan is the CEO of Simulmedia. Previously, he founded and ran both TACODA and Real Media.

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