Post image for Is your brand at risk for online identity theft?: What you need know and do

Is your brand at risk for online identity theft?: What you need know and do

by Scott Hoffman on July 10, 2009

Is your brand at risk for online identity theft? Recently I wrote a popular post about the importance of defending your companies online brand on the top 30 social networks. I was in search of an easier & more efficient way to assess how “at risk” a brand was for identity theft, and I found a great resource.

I discovered the free service Namechk. When you visit the site, you can search 60+ social network sites and let you know if your Brand name is available or taken. Instantly you become aware of your brands exposure to identity theft. This is a very solid starting point in lowering your risk.

Here is a screenshot of the Namechk service:

namechk

In the example above I searched “MasterCard” and the results are clearly displayed. As I mentioned this is a really good starting point to lowering your risk that your company will suffer a case of online brand identity theft.

As an immediate second step, I would encourage a visit each site that was relevant to your brand, to see if you have secured the brand name, or if you have been a victim of brand identity theft.

Hat Tip to the Namechk team (David Gosse and Andy Edinborough) Nice work!

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