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Is Twitter important or a fad?

by Scott Hoffman on July 27, 2009

Adweek released the contents of a new Harris Interactive Poll, “Advertisers Much More Likely Than Consumers to Believe in Power of Twitter” (click here for the full PDF of the Poll). The poll got me thinking; Is Twitter the real deal? or is a product of the Media industry’s “echo chamber” and just a fad? Read on and you decide.

The poll concluded that 45% “Twitter is something that is just in its infancy, and its use will grow exponentially over the next few years.” when asked of people who worked in the media industry, as defined by professional involvement in the advertising decision-making process, whether at ad agencies or client companies.

In stark contrast only 12% of the general public answered with the same response. Even more telling, 69% of the general public said “they don’t know enough about Twitter to have an opinion about its future.” This includes people who who don’t even know what Twitter is.

I wanted to conduct my own rudimentary survey based on the opinions of the visitors to Cliqology. Please let me know your thoughts, and I will share them later this week.

To put emphasis on the poll watch this video of David Letterman and Kevin Spacey discussing Twitter. The video highlights the differences between those people who accept and understand Twitter, and those that don’t.

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