Social media is the vehicle that’s democratizing communication, publishing and organizational behavior. It’s not just about the technology. It’s about how social media connects people, enables mass communications and when harnessed effectively the outcome in increased competence.
Even though there was a lot of hype and naysayers in the early stages of social media, the markets of conversations are now beyond the beta-testing phase and part of our daily routine. One of the best indicators is by the growth of organizations who have made social media the fabric of their communications with the markets. This is another indicator of a changing business model. However many have no idea how significant the change will be.
A new report from Forrester Research claims that social media has not yet entered the mainstream, as 75% of marketers have budgeted less than $100,000 for social media efforts over the next year. Instead, 45% of respondents said their social media budgets are determined on an “as-needed” basis.
It’s your time to take advantage of what your competitors are ignoring. Early adopters of marketing in every new medium have gotten the advantage of being a first mover, which in some cases have launched brands and built entire companies. The time to get involved is now…