The future of digital media

Yesterday I attended Digiday 2009, and it was a great event. During the event I video taped many of the panel participants to ask each of them their own personal thoughts on what the future of digital marketing holds in store for us. The top three trends that I thought recurred the most were; Data, Social, and Media Platform Convergence (for instance delivering addressable marketing on the Web, TV, mobile, and out door simultaneously.)

This is a compilation of those answers.

Big thanks to all those who participated in my ad hoc video, John Nardone – CEO of [x+1], Jeff Hirsch – CEO of Audience Science, Adam Broitman – founder A Media Circ.us, Eric Porres & Tom Hespos – founders of Underscore Marketing, David Berkowitz – 360i, Ben Barokas – Co-Founder & Chief Revenue Officer – Admeld, Raj Chauhan – VP, Ad Network Development – Rubicon Project, Michael Burke – Co-Founder & President – Appssavvy ,Tim McHale – The Madison Avenue Journal, Steven Kaufman – EVP, Client Service – MediaMath, David Honing – Co-Founder – media6, and Janet Balis – President – Digital Media Strategies

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Tagged as: adcentricty, Admeld, audience science, David Berkowitz, digiday, future of digital media, Marketing and Advertising, media6, MediaMath, Rubicon Project, social media, underscore marketing