30 social sites your brand should register on to prevent identity theft

Brand Identity Theft

by Scott Hoffman on June 8, 2009

This post is for all brand managers, although it will be most enlightening for those marketers that have been trying unsuccessfully to get your organization to experiment social media.

It’s time to explain to your organization that you need to defend your brand and marks within the social web. If you don’t grab your brand name on the various social media services out there, someone else will, and effectively Hijack your efforts. And the people who register your brand may (read: definitely will) say things that could damage your organization.

There is precedent for this type of behavior, the practice is known as cybersquatting. According to sources, Cybersquatting is when domain names that are being “squatted” are (sometimes but not always) being paid for through the registration process by the cybersquatters. Cybersquatters usually ask for prices far greater than that at which they purchased it. Some cybersquatters put up derogatory remarks about the person or company the domain is meant to represent in an effort to encourage the subject to buy the domain from them. This is the equivalent of Identity theft for brands. Over the last decade, the rules of land have been sorted out, but not without great cost and energy for those brands that were held up for ransom, and that cycle is starting again inside of the social web.

For instance, as reported last week by TechCrunch Tony La Russo, coach of the St. Louis Cardinals is suing Twitter over identity theft. This is happening more and more frequently; and it is not just personal brands, it is big companies.

I implore you, for the next 48 hours, take some time out of your busy day and register your brands and trademarks on the various different services. Hats off to the PR firm Perkett (and their Blog), a my behest they put a list of the top 30 social media sites that you need to register your brands on.

Don’t wait or you may find that someone else has already taken them.

Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:
Del.icio.us
Facebook
Flickr
FriendFeed
LinkedIn
SlideShare
StumbleUpon
Twitter
Technorati (“claim” your blog at minimum)
YouTube (along with other video distribution platforms: Vimeo, Viddler, Revver, Yahoo video, etc.)
DocStoc
Scribd

Second Tier – Set up branded profiles and use as warranted:
Digg
Windows Live spaces
Yahoo Groups
Google Groups

Third Tier — Claim your name and monitor:
Bebo
Brightkite (individual focus)
Friendster (international focus, Asia)
Gather
Identi.ca (alternative to Twitter)
Imeem
Ma.gnolia
Meetup
Multiply
MySpace (more for usage policy than an active corporate presence)
New York Times (TimesPeople)
Ning
Orkut (international focus, Brazil)
Picasa (alternative to Flickr, smaller community)
Plurk (alternative to Twitter, younger demographic)
Spoke
Tribe.net

If you think that there are other social media platforms that brands need to register on, please add a comment to this post and I will include them.

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  • econobiker

    Thank you so much for the information!

  • venkat2009

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  • venkat2009

    Nice ..If u want to create the Domain name Means U can Use the site Tucktail.com For the Domain name Registration

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  • http://www.dred.vn Duc Nguyen

    Thanks Infomation

  • http://www.zahidrouf.info Zahid Rouf

    Great post . thanks for sharing :)

  • http://www.register-web-domain.in Domain registration

    Social network is the biggest media in now a days this information is very useful to me thanks to sharing 

  • http://buka-rahasia.blogspot.com/ Ahmad Khoirul Azmee

    Thanks for the warning :)

  • Abahsis

    Mostly the same identity is coincidently, nice share guy..Tks

  • http://trinunggal.net/ Alat kesehatan

    Mostly the same identity is coincidently, nice share guy..Tks

  • http://trinunggal.net/ Alat kesehatan

    Mostly the same identity is coincidently, nice share guy..Tks

  • http://twitter.com/PMaywald ღDreams☆of☆Shadowღ

    dat ist ja mal was ganz feines danke für den Tipp

  • http://www.delhiwebhostingindia.com/ web hosting delhi

    Thanks for sharing tips to do social media networking and keep our brand identity safe from theft

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