Pivot, from Microsoft Live Labs makes it easier to interact with massive amounts of data in ways that are powerful, informative, and fun. The Pivot team tried to step back and design an interaction model that accommodates the complexity and scale of information rather than the traditional structure of the Web. As a data junkie myself I think it is very cool.
The tool was released to the public earlier this month in conjunction with a demonstration given at the TED conference in Long Beach, CA.
For some other cool Data Visualizations, check out Digg’s Swarm
The inclusion of Real Time content (from Twitter and Facebook) in the search results of Google (GOOG), Bing (MSFT) and Yahoo (YHOO), all of whom have jumped into integrating real-time data into search results have been talked about with great fanfare. I posted about what the impact of the inclusion of Real Time search will mean to many marketers and advertisers. The marketing firm OneUpWeb just concluded an interesting “eye-tracking” survey/study .pdf, that explores the effectiveness of the recent efforts.
The study entitled, “Search Gone Wild” looks at how a small group of users–split up into to groups called “consumers” and “foragers”–reacted to the Google real-time search results. Here is just one of the heat-maps included in the study:
As it turned out, the results did not live up to the hype around putting real-time search in engines:
The consumer group averaged 9 seconds to the first fixation on real-time results, where as the information foragers took a full 14 seconds.
The consumer group had 10% fewer clicks on the real-time results than the information foragers.
In-attentional blindness is a phenomenon found to afflict the task-drive consumers—they don’t see what they aren’t looking for.
25% of the participants were familiar with the real-time component prior to the study.
55% of the participants could easily find the real-time results.
Only a quarter of the consumers cared for the real-time results compared to 47% of the information foragers.
The majority of the participants surveyed were indifferent to the real-time results.
Banner blindness is a phenomenon in web usability where visitors on a website ignore banner-like information. There have been numerous studies done on this behavior, most notably, a study conducted in 2007 by Nielsen Norman Group. The study concluded Users almost never look at anything that looks like a banner display advertisement, whether or not [...]
Banner and Display ads haven’t proven successful in Social Media. In my opinion I don’t think that banners will ever succeed under current media buying standards.
Here is the reason:
The average page view on Facebook is only exposed for about a second, on MySpace the average is two. For content sites like ESPN or CNN the [...]
Twitter users average 23 Tweets per Month. I arrived at this figure by mashing-up some other publicly available data:
First, (from GigaOm) Twitter recently revealed that it has grown to the point where it is receiving and distributing 50 million tweets a day, or about 600 every second.
Second, (from TechCrunch & ComScore) According to worldwide comScore [...]
There is something that Google Buzz has that Twitter doesn’t. Better identification of the users. Buzz participants will have a greater chance of finding who the actual identity of the person behind an account is versus a bogus profile. This is because Google Buzz is “tied” in with Google Profiles, which allows for the capture [...]
TinEye is a reverse image search engine. You can submit an image to TinEye to find out where it came from, how it is being used, if modified versions of the image exist, or to find higher resolution versions. Check out this video:
TinEye is the first image search engine to use image identification technology [...]
Last week TechCrunch posted some data that stated Facebook Drives 44 Percent Of Social Sharing On The Web. I didn’t think that this was the only way to look at Social Sharing data. I wanted to see if the people on Twitter shared as much, or more, than Facebook users. So I did a data [...]
This video was sent to me yesterday Chris Mycek of IMC2, who was my guest on the Cliqology Outloud podcast. The digital Wired Magazine Demo is a great illustration of how media consumption is changing based on the devices that we use to access our content.
The digital version of Wired was a collaboration between Wired [...]
Why are brand marketers uncomfortable with Social Media? Ad Agency IMC2 has made an investment in social media to generate results that would help a brand marketer say, “I can see the possibilities of this Social Media thing.” The path towards effective social media practices and plans will go against the immediate, campaign-centric business model [...]
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